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Will NFTs Take Disney to New Heights?
Digital assets have become increasingly popular and could become a huge stream of income for the entertainment giant
Disney is one of the most recognizable companies in the world. Operating a variety of theme parks, entertainment platforms and franchises among its vast holdings, they capture a substantial amount of attention and patronage around the globe, especially when it comes to leisure time. The foundation the company has built in memorable characters and experiences has served them well in establishing an iconic brand over the years, but now with the explosion of the NFT (non-fungible tokens) market, they may well have found their next major source of revenue in the coming years.
These days it seems just about everyone and their uncle are getting into the NFT space. The surge in interest in digital collectibles and other limited edition assets exceeded more than $40 billion as a market in 2021. In the case of some businesses, it can be an upward battle to attract collectors and investors in NFTs that don’t have a solid base behind it. However, the essence of Disney has been attracting collectors for decades. From Mickey Mouse ears to all things Disneyana, there has been a serious market for items related to their creations. If anyone can achieve a rousing success with…
