Image via Unsplash.com- Georgia Vagim

Why A Popcorn Icon Paid An Advertising Company $13,000 To Name His Company After Him

Orville Redenbacher paid a huge sum to professional marketers to rename his company, and they settled on a surprisingly simple option

Andrew Martin
3 min readJan 28, 2024

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Orville Redenbacher’s popcorn is one of the most recognizable brands in the world. The kindly (now…

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Andrew Martin

Dabbler in history, investing & writing. Master’s degree in baseball history. Passionate about history, diversity, culture, sports, investing and crypto.