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Is Soda The Key To Slow And Steady Investing Success?

Coca Cola and Pepsi both have strong histories of providing investors with steady, if unspectacular, gains

Andrew Martin
5 min readDec 7, 2022

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Investors are always on the lookout for stocks and other opportunities that will pay off with a profit. While most seek potential rockets, which may have the chance to realize quick double and triple digit percentage jumps, they are exceedingly rare and difficult to identify in advance. Another way to accumulate wealth is taking the slow and steady route. These can take the form of stocks that don’t move too much one way or the other, but generally offer relatively consistent growth and generous dividends. Surprisingly, one sector that can be a perfect example of this is soda — specifically the way that Coca Cola and Pepsi have made their shareholders money over the years.

The Coca Cola Company (KO): The standard bearer in soft drinks, the company was founded in 1892 and has exploded since then into a global dynamo. There is just a lot of Coke sold (along with their other products and businesses like Dasani, Minute Maid and Powerade). As of September 30, 2022, the company had $42.43 billion in sales for the previous 12 month period, which represented a healthy 12.01% increase year over year.

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Andrew Martin
Andrew Martin

Written by Andrew Martin

Dabbler in soccer, history, investing & writing. Master’s degree in baseball history. Passionate about history, diversity, culture, sports, film and investing .

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