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How Rudolph The Red-Nosed Reindeer Went From A Department Store Marketing Ploy To Christmas Icon
One of the most recognizable aspects of Christmas originated as an advertisement
Outside of Santa Claus and decorated trees there are few things as indelibly linked to Christmas as the iconic Rudolph the Red-Nosed Reindeer. So widespread is the love and appreciation for the underdog deer with the song that practically everyone knows, it might seem that he’s been around for generations. However, to the contrary, Rudolph is less than 100 years old and actually came into existence as a marketing ploy by a department store chain hoping to convince customers to spend more money.
The story of Rudoph, one of Santa’s reindeer, who was ostracized by his fellow species because of his bright red nose until he proves himself, is now literally woven into the fabric of Christmas. In addition to the catchy eponymous holiday song that was made into a #1 hit in 1949 when sung by Gene Autry, there was also a well regarded film in 1964 (along with numerous other films over the years). Additionally, he is reguarly featured in greeting cards, gift wrap, ornaments and all manner of holiday brickabrack.
Rudolph actually dates back to 1939 when the character was created by Robert L. May. He designed the…
