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EV Maker Polestar Hoping That Microleases Leads To Long Term Sales Boost For Their Model 3
In an effort to ensure a successful launch of their new electric SUV, Polestar is granting their customers extraordinary flexibility
The automotive landscape is littered with an ever-growing number of Electric Vehicle (EV) options for consumers to choose from. As more companies have jumped into the market, the number of different autos that don’t rely on gas have increased exponentially. Such competition makes it hard for manufacturers to build a customer base, making effective strategies to attract and keep drivers the name of the game. Polestar (PSNY) is hoping that microleasing, one of their more recent initiatives, will give them a leg up in making the upcoming release of their Polestar 3 a smashing success.
While many EV manufacturers are all about the bells and whistles, Polestar has focused more on being accessible and reasonable, while incorporating high-end design and technology. Their website describes the company as such:
“Polestar cars are a new form of electric performance. One defined by minimalistic design, technological innovations, sustainable solutions, and a complete lack of compromise.”
