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Can Rap Icon Snoop Dogg Become One Of Cardano’s Most Important Catalysts Ever
The legendary musician has a strong affinity for cryptocurrency and NFTs
Recent headlines have shared what appears to be a burgeoning relationship between star rap artists Snoop Dogg and the Cardano (ADA) cryptocurrency. While many cryptos have attracted celebrities as investors and in some cases even employed them to talk up and bring their tokens to a wider audience, this time may actually be different. With what the “D.O. Double G” has indicated what he wants to do in blending music with NFTs (non-fungible tokens) the collaboration could be particularly fruitful for the future of Cardano.
Snoop and Cardano founder Charles Hoskinson discussed the Cardano ecosystem at Cardano360 on April 5th. However, it was more than a marketing ploy or attempt to get attention. The rapper has shown himself to be a prescient investor in the past, including a substantial early stake in Reddit that has multiplied approximately ten-fold since he entered. He has also been an eager participant in cryptocurrency, particularly as it relates to NFTs. Back in September, when the digital assets were just taking off, he revealed himself to be the proud owner of an Ethereum-based NFT collection valued around $17 million.
